Privacy Policy

This policy explains what personal information Element5 Digital (“Element5,” “we,” “us”) collects through element5digital.com, how we use it, who we share it with, and the choices you have.

1. Who We Are

Element5 Digital is a marketing and digital agency at 901 Wilshire Dr, Suite 190, Troy, MI 48084, United States. We are responsible for the personal information collected on this website. You can reach us about privacy at hello@element5digital.com.

This website does not offer user accounts or logins. You can browse it without giving us your name or contact details. We only learn who you are if you choose to contact us, book a call, or apply for a job.

This policy covers this website only. Client projects we work on are governed by our contracts with those clients.

2. What Information We Collect

In Short: We collect what you send us through our forms and scheduling tools, plus basic technical data about your visit.

Information you give us

• Contact and inquiry forms. When you fill out a form on our Apply or Recruit pages, we collect your name, email address, phone number, company name, and anything you write in your message.
• Call scheduling. When you book a call through our Calendly scheduler, Calendly collects your name, email address, the time you choose, and any answers you give to its booking questions, and shares them with us.
• Job and internship applications. Our job listings link to our careers site hosted by BambooHR. If you apply, BambooHR collects your application, resume, and contact details on our behalf. We do not collect application materials on this website.
• Email newsletter. If you sign up for our newsletter, we collect your email address and any name you provide.

Information collected automatically

When you visit the site, we and our service providers automatically collect device and usage information. This includes your IP address, browser type, device type, operating system, language, referring page, pages viewed, time spent on pages, and approximate location (city or region, derived from your IP address). We collect this through server logs, cookies, and similar technologies described in section 5.

We do not knowingly collect sensitive personal information, such as health, financial account, or government ID data, through this website. Please don’t include it in form messages.

3. How We Use Your Information

In Short: We use your information to respond to you, run our business, and understand how the site is used. We do not sell it.

We use your information for the purposes below. For visitors in the EEA and UK, the legal basis for each is noted in parentheses.

• Respond to inquiries and proposals using what you submit in our forms (steps you ask us to take before a contract; legitimate interests).
• Schedule and hold calls using your Calendly booking details (steps you ask us to take before a contract).
• Review job and internship applications submitted through BambooHR (steps before an employment contract; legitimate interests).
• Send our newsletter using your email address and name (consent, which you can withdraw anytime).
• Measure and improve the site using device and usage data (consent where required; otherwise legitimate interests).
• Keep the site secure and working using IP addresses and server logs (legitimate interests).
• Meet legal obligations and protect our rights using any of the above, as needed (legal obligation; legitimate interests).

We do not use your information for automated decisions that have legal or similarly significant effects on you.

4. Third-Party Services We Use

In Short: These providers process visitor data to help us run the site. Each has its own privacy policy.

• Google Tag Manager loads our analytics and measurement tags. It handles your IP address and browser and page data. Google Privacy Policy
• Google Analytics measures site traffic and how pages are used. It handles device and usage data and cookie identifiers. Google Privacy Policy
• Hotjar records anonymized clicks, scrolling, and page interactions so we can improve the design. It handles device and usage data and cookie identifiers. Hotjar Privacy Policy
• Gravity Forms runs our contact forms. Entries are stored on our own website server and handled under this policy.
• Calendly lets you book a call with us in a popup scheduler. It handles your name, email, booking details, and device data. Calendly Privacy Policy
• YouTube plays videos embedded on our pages. It handles your IP address, device data, viewing activity, and cookies. Google Privacy Policy
• BambooHR hosts our careers site and receives job applications, including resumes and contact details. BambooHR Privacy Policy
• WP Engine hosts this website, including server logs and form entries. WP Engine Privacy Policy

Calendly’s and YouTube’s scripts load when you open a page that includes them, so they may collect device data even if you don’t book a call or play a video.

You can learn how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites, and opt out of Google Analytics with Google’s browser add-on.

We also link to our social media pages on Facebook, LinkedIn, Instagram, and Dribbble. Those sites have their own privacy policies, and we are not responsible for how they handle your information.

5. Cookies and Similar Technologies

In Short: We use cookies for analytics and to make embedded tools work. You can block or delete them in your browser.

Cookies are small text files a website stores in your browser. Similar technologies include scripts, pixels, and local storage. We use them in these categories:

• Essential. Needed for the site to load, stay secure, and run its forms. These don’t require consent.
• Analytics. Set by Google Analytics and Hotjar through Google Tag Manager to count visits and show us how pages are used. Google Analytics cookies typically begin with _ga; Hotjar cookies begin with _hj.
• Embedded content. Set by Calendly and YouTube when their tools load on a page, so they can work and, in YouTube’s case, track viewing.

We do not use advertising or retargeting cookies on this website.

Your choices. Most browsers let you view, block, and delete cookies in their settings. Blocking analytics cookies won’t stop the site from working. Blocking Calendly or YouTube cookies may stop the scheduler or videos from loading. You can also use Google’s opt-out add-on linked in section 4.

6. Sharing, Retention, and Security

In Short: We share information only with the providers who help us run the site, keep it only as long as we need it, and protect it with standard safeguards.

Who we share information with

We do not sell your personal information or share it for cross-context behavioral advertising. We share it only:

• With the service providers in section 4, to run the site and our business on our instructions.
• With professional advisers, such as lawyers and accountants, when needed.
• When required by law, court order, or a valid government request, or to protect the rights, safety, or property of Element5, our clients, or others.
• With a buyer or successor if Element5 is involved in a merger, acquisition, or sale of assets. We would notify you if your information became subject to a different policy.

How long we keep it

• Form submissions and inquiries: up to 3 years after our last contact, unless you become a client, in which case our client records rules apply.
• Job applications: handled in BambooHR and kept for up to 2 years after the hiring decision, unless you ask us to delete them sooner or local law requires otherwise.
• Analytics data: kept for the period set in Google Analytics and Hotjar, no longer than 14 months.
• Newsletter: until you unsubscribe.

When we no longer need information, we delete or anonymize it.

How we protect it

The site uses HTTPS encryption and is hosted on managed infrastructure with access controls. Access to form entries is limited to staff who need it. No system is perfectly secure, so we can’t guarantee the security of information sent over the internet. If a breach affects your personal information, we will notify you and the authorities as the law requires.

International transfers

We are based in the United States, and our service providers may process data in the US and other countries. If you visit from the EEA, UK, or Switzerland, your information is transferred to the US. Where required, we rely on safeguards such as the EU-U.S. Data Privacy Framework or Standard Contractual Clauses used by our providers.

7. Your Privacy Rights

In Short: Depending on where you live, you can ask to see, correct, or delete your information. Email us and we’ll respond within 30 days.

To make a request, email hello@element5digital.com with the subject line “Privacy Request.” We may ask you to confirm your identity before acting on it. An authorized agent may submit a request for you with your written permission. We will not treat you differently for exercising your rights.

EEA, UK, and Switzerland

You have the right to access, correct, delete, or receive a copy of your personal information, to restrict or object to how we use it, and to withdraw consent at any time. Withdrawing consent doesn’t affect processing that already happened.

You can also complain to your local data protection authority. EU and EEA authorities are listed on the European Data Protection Board’s members page. In the UK, contact the Information Commissioner’s Office.

United States residents

If you live in California or another state with a consumer privacy law, you may have the right to know what personal information we collect and how we use it, to access, correct, or delete it, and to opt out of its sale or use for targeted advertising. We do not sell personal information or use it for targeted advertising.

Under California’s “Shine the Light” law, California residents may ask once a year whether we shared personal information with third parties for their direct marketing. We do not.

Do-Not-Track and Global Privacy Control

There is no common standard for browser Do-Not-Track signals, so the site does not respond to them. Where state law requires it, we treat a Global Privacy Control signal as a request to opt out of sale or sharing.

Email

You can unsubscribe from our emails at any time with the link at the bottom of each message, or by emailing us.

Children

This website is meant for businesses and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has sent us information, email us and we will delete it.

8. Changes and Contact

We update this policy when our practices or the law change. The “Last updated” date at the top shows when it was last revised. For material changes, we will post a notice on the site.

Questions or requests about this policy can go to our privacy contact, Paul Chambers:

Element5 Digital
Attn: Paul Chambers, Privacy
901 Wilshire Dr, Suite 190
Troy, MI 48084
United States
hello@element5digital.com