Let’s face it, there’s not much of a yearning for awnings in today’s culture. There’s much more yawning at awnings.
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Our challenge now became clear. How do we make awnings cool again?
Simply put, we pivoted to a lifestyle brand.
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The shift from a product-centric company to a lifestyle-focused brand wasn’t just about canopies and LED lights; it was about creating moments, forging connections, and providing a personal haven just outside the door.
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With the foundation laid, it was time to extend the new brand to every facet of Marygrove’s company.
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Marygrove’s narrative now weaves seamlessly into the fabric of people’s lives, embodying the ethos that life’s best moments often happen under the awning.
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