So, what exactly is a mood board? Mood boards are a compilation of different images, colors, fonts, or styles intended to evoke a specific look and feel for a brand. How do we use them? In web design, we use mood boards to establish a look and feel with colors, fonts, graphics, and photos before […]
(And what does accessible even mean?) “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”—Tim Berners-Lee, W3C Director and inventor of the World Wide Web What is website accessibility? An accessible website is one that includes certain features (some visible to the visitor, some hidden in […]
Internet Explorer is unsafe to use. Period.
What does reframing a problem mean?
Branding archetypes are mental frameworks that symbolize common human motivations, as well as our drives, desires, and goals.
Many companies that have gotten by without marketing have no benchmark for spending. The problem is, they don’t know what they should be spending.
Demand Creation and Demand Generation are two terms thrown about by marketers in client meetings. They represent two sides of the same coin but have very different approaches and benefits.
While access to stock iconography is easy, there are so many reasons why having an agency design custom icons and illustrations is the best approach. Here are some of the reasons.
