Kaydan Wealth Management came to us initially because their website was not responsive and outdated. They were ready to move to something more modern and user friendly that reflected the kind of company they are.
After our initial conversations with Kaydan we discovered they needed more than just a website redesign. They needed a more refined brand and after a branding strategy session we all had a better understanding of who Kaydan Wealth Management is as a company. We used these finding to help shape how the website and how they talked about themselves online.
Having mobile functionality was very important to their users so we knew whatever we did have to work well on a mobile device. Kaydan wanted to make it easier for people to book appointments with the right wealth advisors. We crafted a step by step form to help get the user in contact with the right advisor based on their needs and financial situation.
Although we didn’t change or update the logo we wanted to evolve Kaydan’s brand with new colors and typefaces. We used different shades of blues and greens to represent a calming professional feel with a pop of gold show to confidence and prosperity. We chose to use architectural images that had a lot of movement and pattern.
A big part of the Kaydan work environment is that they devote a lot of their time, money, and energy giving back to the community. They have an internal program called Kaydan Cares and we wanted to create a place for them to share all that they do.
Element5 helped us dig within during their infamous branding exercise to reveal the true value in what Kaydan Wealth Management offers its clients. E5 listened carefully to our pain points to help us create a user-friendly and action-focused website that we’re proud of.
—Danielle Howard, Kaydan Wealth Management
Kaydan Wealth Management ended up with a fully responsive, easy-to-use website with updated branding to show off who they are and what they can do for you. Kaydan was thrilled with the results and couldn’t wait to share the new website with their customers.
Scope of Work
Information Architecture (IA)
Front End Development