Your website must solve a problem, fill a need, or be helpful to your customers—or they won’t return. Period.
Don’t believe us? Try this simple experiment.
Get a friend who’s never seen your site. Have your site open on a browser window, but don’t let them see it. Open your laptop and let them see it for only five seconds—then slam the lid closed. Ask them to tell you everything they saw. Don’t give them any hints, or tell them what to look for.
Can they say exactly what you do? Could they tell you what the purpose of the site is (e.g., Sell a product, Provide information, Play a game, etc.)? If not, you’re off to a bad start for your site visitors.
If your friends are failing the Five Second Test, we should talk.Help my user experience