Why do we need a strategy?
We believe in the power of strategy to guide, inform, set priorities, drive alignment of communications, and ensure all efforts are working toward achieving your business goals.
We also believe that without a strategy, a company is just throwing tactics on the wall. Luck is not a business model.
How do we develop strategies?
By listening to you. What are your goals and objectives? What are your top priorities? How are you measuring success? What’s keeping you up at night? We need to know how your business runs, what your sales process is, and who your audiences are, among other items. Then we begin the strategy to inform and guide the communications and campaigns.
What are the results?
Campaigns that make sense to customers and perform. Business goals that are achieved. Increases in sales and customer loyalty. Higher search volume from the right customers. Fewer complaints and better reviews. And most importantly, reaching the right customers, with the right messages and offers, when they want to be reached.