“Can you send me a vector file of your logo?” Have you ever had a designer ask you that question and you don’t really know what they mean? Well, the short answer is that the designer is simply asking for an editable file of your logo. The slightly longer answer is that the designer doesn’t […]
Let’s talk about what’s in my toolbox. Do you ever wonder what design tools or resources graphic designers use to stay up-to-date with the industry? Well, I’m here to spill the tea on every single resource I use that helps me be the designer I am today. Even if you’re not a designer, this list […]
In 2019, it’s more important than ever to make sure you’re designing for everyone that uses the web, including people with disabilities. We have the power to give equal access to the internet, and we need to use it. Why Does Accessibility Matter? It matters because we shouldn’t exclude anyone from using the internet. […]
So, what exactly is a mood board? Mood boards are a compilation of different images, colors, fonts, or styles intended to evoke a specific look and feel for a brand. How do we use them? In web design, we use mood boards to establish a look and feel with colors, fonts, graphics, and photos before […]
While access to stock iconography is easy, there are so many reasons why having an agency design custom icons and illustrations is the best approach. Here are some of the reasons.
Not only does color play a crucial role when we drive, but it is also decisive when it comes to branding your company.
A few decades ago, the idea of “satisficing” emerged, after a US Nobel-laureate economist, Herbert Simon wrote a book on the subject called, Models of Bounded Rationality and Other Topics in Economics. In marketing, satisficing is the concept that consumers are inclined more toward satisfactory decisions instead of the ‘best’ decisions.
At the end of the day, it comes down to, “it’s not about what you want, it’s about what your users want.”
